Plants Management Australia is the oldest plant licensing and marketing company in Australia. Representing the needs of independent plant breeders across the globe, Plants Management Australia manages the protection and introduction of new ornamental plant varieties to the consumer market. Plants Management Australia guides plant breeders through the entire process from initiating intellectual property protection, right through to the trialling, growing, distribution and marketing of each new variety.
In the past year, income from international markets was 16% of company income, equating to $565k in return to plant breeders. The 2015/16 year, PMA entered three new international markets and introduced 38 new varieties across existing territories.