Hipster Whale (VIC)

Created by games developer Hipster Whale, Crossy Road is a free-to-play app that has attracted millions of fans worldwide. The game has been downloaded more than 100 million times since its release in 2014, generating approximately $34 million in total sales revenue in 2014–15. Foreign revenue equates to 96 per cent of Hipster Whale’s business, with most revenue coming from gamers in Canada, France, Germany, South Korea, the UK and USA. The company has licensed the Crossy Road brand to toy and clothing manufacturers, and a range of apparel and toys will soon be available to fans worldwide.