Read the complete Aspen Medical case study here
Australian-owned healthcare solutions provider, Aspen Medical, is a global leader in delivering the highest quality healthcare in complex, remote and difficult environments. A new kind of medical business, Aspen Medical has clients around the world in the military, aviation, the resources sector, NGOs and government health services.
Over the past ten years, Aspen Medical has completed more than 150,000 medical treatments in international locations. With an in-depth understanding of austere healthcare requirements, the company is able to deploy services at short notice. For example, a 100-bed mobile hospital can be assembled on-site and operational within 72 hours.
Aspen Medical customises solutions designed for each client and each market. Potential export market opportunities are subject to rigorous critical analysis. Key risks are identified in a number of areas including personnel, security, resource availability and political concerns.
Aspen Medical started exporting a decade ago. In 2004, the company began providing primary healthcare and surgery clients to the Australian Federal Police and Defence personnel in the Solomon Islands. Expansion into other parts of the world quickly followed, including to Canada, the Middle East, PNG, Timor-Leste, the UK and the US.
The Export Award judges commented that Aspen Medical’s innovative marketing strategy was an indication of a well-thought out export marketing plan. Particular mention was made of the company’s impressive export growth, underpinned by a desire to approach new markets and provide a value-added service.
For more information about Aspen Medical, go to www.aspenmedical.com.au