Both the State and National judging panels are drawn from the private and public sectors comprising persons with international business experience, particularly small business and regional representation.  All information provided to judges will be treated as strictly commercial-in-confidence.

Areas of focus that the judges to focus on include:

• The degree of innovation in the marketing strategy
• Export growth achieved and the ability to sustain that growth
• Evidence of sustainable competitive advantage
• Value and contribution of exporting to business expansion
• The overall company commitment to international business

The judging criteria are as follows:

1. Quality of the export marketing strategy

• Quality and scope of your international marketing strategy
• Innovation in marketing activities and in product/service features
• Strategies to promote and enhance brand awareness in export markets

2. Company infrastructure

• Resource management
• Risk management
• Company planning
• Competitive advantage
• Advanced technology
• Employment factors

3. Sound capital base and solid employment position

• Substantial net profit
• Sufficient capital (cash and resources ) to support export activity
• Employment position and impact of export activities over time

4. Level and sustainability of export sales

• As a proportion of total sales revenue
• In terms of value, and year-to-year percentage change in value, over the last three years or since the applicant commenced exporting
• Total export earnings from major overseas markets

Important notes: