Autech
Winner, Regional Exporter

Autech is a niche supplier of colour marketing solutions to leading national and international companies. The diverse range of clients share a common issue: no sale of their product is made until the customer decides which colour they prefer.

Clients invest in colour and product visualisation solutions that facilitate and expedite this process. Others use Autech’s multimedia e-learning course to educate staff about colour and how to coordinate colours for clients.

Based on over 16 years of research and development, Autech’s technologies and supporting marketing strategies have been proven as unrivalled global market leaders. The software is used by over 50 international customers in 25 different countries. Autech has almost doubled the number of countries its software is available in over the past 12 months – an amazing feat for a small business.

This breadth of export markets impressed the Australian Export Award judges, who also remarked on Autech’s clear competitive advantage and innovative technology.

One recent development now being used by a global paint manufacturer selling paint in more than 80 countries is Autech’s colour selection system. This allows customers to upload photos of their interior or exterior project to a website and choose their preferred paint colours. The application can even work on mobile phones.

Strong export growth in 2008-09 has seen the company experience its most profitable year to date with an increase of net profit after tax of 451 per cent from the previous year.

The software is used by over 50 international customers in 25 different countries.