Alice Springs Helicopters
Winner, Small Business
Established in 1992, Alice Springs Helicopters is the leading provider of helicopter charters in Central Australia, offering two distinct business activities – tourism scenic flights and helicopter charters. The company has been exporting its services since 2003 and has recently engaged a marketing consultant to promote the company internationally, with outstanding results.
In partnership with the Apmwerre (Black Tank) Community, Alice Spring Helicopers has recently developed an indigenous ‘Dot Painting’ tour, a unique combination of scenic heli-tour and exclusive dot painting workshop.
The company also provides helicopter support to the international mining industry for surveys and sampling, supplying experienced crews and specially equipped helicopters. Local knowledge and ability to operate at remotely located projects for extended periods gives the company a quantifiable advantage. Services to the international film and photographic industry involve identifying suitable locations, project planning and provision of the only media-capable helicopters in Central Australia.
The Australian Export Award judges were impressed by the company’s diverse product offering as well as its commitment to achieve the highest possible industry standards. Alice Springs Helicopters is the first, and currently the only, helicopter operator in Australia to achieve Advanced Eco-Certified touring accreditation.
The judges also noted the strong focus on marketing strategies which include partnership marketing and trade event participation as well as strong connections with state and national tourism bodies. The company directors take a hands-on approach by attending international tourism events, mining conferences and expos.
Alice Springs Helicopters is the first helicopter operator in Australia to achieve Advanced Eco-Certified touring accreditation.
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