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Export Awards Judging Criteria
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The State, Territory and National judging panels are drawn from the private and public sectors comprising persons with international business experience. All information will be treated as strictly commercial-in-confidence.
Areas of focus include:
- The degree of innovation in the marketing strategy
- Export growth achieved and the ability to sustain that growth
- Evidence of sustainable competitive advantage
- Value and contribution of exporting to business expansion
- The overall company commitment to international business
The judging criteria are as follows:
Quality of the export marketing strategy – see question 3a of the application form
- Quality and scope of your international marketing strategy
- Innovation in marketing activities and in product/service features
- Strategies to promote and enhance brand awareness in export markets
Company infrastructure – see question 3b of the application form
- Resource management
- Risk management
- Company planning
- Competitive advantage
- Advanced technology
- Employment factors
Sound capital base and solid employment position – see question 4 & 5 of the application form
- Substantial net profit
- Sufficient capital (cash and resources ) to support export activity
- Employment position and impact of export activities over time
Level and sustainability of export sales – see questions 6, 7 & 8 of the application form
- As a proportion of total sales revenue
- In terms of value, and year-to-year percentage change in value, over the last three years or since the applicant commenced exporting
- Total export earnings from major overseas markets
Notes:
Special emphasis should be made on the contribution of innovation (for eg. marketing strategies, new technologies etc) in achieving export success.
If a business has been successful in the Australian Export Awards previously, it is important that they clearly detail what has been achieved since their most recent success in the Awards, i.e. new marketing strategies, entering new markets, introduction of new technology, new products etc.
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