Export Awards Judging Criteria

The State, Territory and National judging panels are drawn from the private and public sectors comprising persons with international business experience. All information will be treated as strictly commercial-in-confidence.

Areas of focus include:

The degree of innovation in the marketing strategy
Export growth achieved and the ability to sustain that growth
Evidence of sustainable competitive advantage
Value and contribution of exporting to business expansion
The overall company commitment to international business

General:

Market your organisation in your application by highlighting your strengths, illustrating how innovative and distinctive your achievements have been.
Identify the key factors that you consider made your organisation a successful exporter.
If you have been exporting for several years, make sure your application demonstrates what you have done differently to consolidate and grow your position in the past year (e.g. new markets, new technologies, focused marketing strategy etc.)

The judging criteria are as follows:

About the Company and its products/services [Score weighting 10%]

The judges will assess the viability of the company, its product/service and how successful the company’s exports have been this year.
Make sure you clearly state what your export successes have been for the current year.

Quality of your export marketing strategy – How do you stand out from the crowd ? [Score weighting 25%]

The judges will be looking at the quality of your export marketing strategy and your level of export sales.
In your key markets, what did you do to secure international contracts and market acceptance? What actions did you take? - e.g. product adaptation to meet customer preferences, building relationships with distributors and buyers, addressing cultural issues in marketing materials and products, attending trade events, techniques to overcoming buyer resistance.

Strength of strategies to promote and enhance brand awareness in export markets

Explain your company's strategy in gaining a secure foothold in any new markets or how you enhanced brand in established markets.

Assess competitive edge of product/service in marketplace

How did your product/service stand out in the marketplace - what marketing strategies did you employ to ensure the result?

Assess level and sustainability of export sales considering:

As a proportion of total sales revenue
In terms of value, and year-to-year percentage change in value, over the last three years or since the applicant commenced exporting
Total export earnings from major overseas markets

Infrastructure, Systems and Employment Factors [Score weighting 20%]

The judges will be looking for the value and contribution of exporting to your business expansion and whether the company is appropriately resourced for export expansion.

Innovation, Technology and Sustainability [Score weighting 20%]

The judges will be looking for evidence of sustainable business practices and innovative techniques.

Export Planning and Direction [Score weighting 5%]

The judges will be looking for evidence of the company’s commitment to international business. What are your export plans for the coming year (e.g. new markets, additional staff, different marketing strategies).

Financial Strategy and Data [Score weighting 20%]

Judges will be looking for examples of a sound capital base (substantial net profit) and sufficient capital (cash & resources) to support export activity.