Case Study - Kelly Engineering (SA)
Case Study - Kelly Engineering (SA)
Kelly Engineering
Winner, Regional Exporter Award
Kelly Engineering is a family owned business based at Booleroo Centre, and has been operating for more than 20 years. It has grown from a small business to one that now employs more than 40 people.
Family-owned Kelly Engineering has been manufacturing farm equipment for over 20 years. Rapid expansion over the past three years is due to the export success of the company’s invention, the Kelly Diamond Chain Harrow. This light tillage device encourages sustainable agriculture by recycling nutrients and providing an alternative to chemical weed control.
The machine is designed to be safe and easy to use, requiring no manual handling or hands on operation. All folding of the machine for transport or field work is performed remotely from the tractor cabin. There are few wearing or moving parts and maintenance is minimal.
Strong sales in the USA are projected to reach a point where the manufacturing of the machines will be beyond Kelly’s production capacity. To manage risk Kelly’s are expanding their capacity close to their main market with contract manufacturing in the USA. Kelly machines are also manufactured under licence in Denmark to meet the European market demands.
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