Why you should enter the Export Awards
Get the recognition you deserve!
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| 48th Australian Export Awards at the Sydney Town Hall on Wednesday 1 December 2010. |
Whether you’re new to exporting or have been engaging in international trade for years, whether your company has a handful of employees or you’re part of a multi-national, we believe your success in international business deserves recognition.
Don’t think you’ve got the time to complete an application?
Spending a short time reviewing your export success, and how you got there, as you complete an application form can bring you numerous benefits.
So why enter?
- Credibility:
Whether you’re an Emerging Exporter or in Large Services, by entering in the Awards category most relevant to you, you are giving yourself a chance to see how you measure up against similar companies.
The Export Awards journey starts with your state or territory export award program. Winning at this level means you go on to be measured against the best in the country. Winning an Australian Export Award is an acknowledgement by the Australian Government that you’re the best in the country – and that’s a valuable level of recognition in the international trade community.
The ultimate exporting accolade is being named the Prime Minister’s Australian Exporter of the Year – an honour awarded to one of the 12 Australian Export Award finalists.
- Publicity:
Throughout your journey in the Export Awards, you will receive local, national and international publicity, as part of the program’s media activities. This recognition showcases your company to a new, and relevant audience, boosts your profile and can bring new business opportunities.
National finalists and winners are able to use the Export Awards logo on marketing material, websites and newsletters, to help promote themselves as leading exporters. Companies are also featured in the Export magazine, which is distributed nationally and internationally.
- Opportunity to learn:
What better way to learn than from someone who’s gone before you? The range of networking events, including Panel Breakfasts and the National Finalists Masterclass, held as part of the Export Awards program is an opportunity to meet and learn from business people who are in similar industries and situations.
Feedback from past participants frequently notes that this sharing of knowledge is extremely valuable.
- Evaluation:
Completing the application form brings you space and time to consider your export strategy. Describing your company’s journey to international success is also an opportunity for reflection on where you go next, and the steps you need to get there.
The application form takes you through the company’s export strategy – asking you to set out your export marketing strategy, and describe the infrastructure that has helped you achieve your export success. It’s about crystallising your key achievements.
- Motivation:
Entering your state or territory export awards program makes a clear statement to your staff: that you think they’re worth the effort. And winning is very motivating for staff and a chance for you to say thank you to them for their contribution to your success.